ONLINE TELEVISION USAGE AS AN EMERGING TREND AMONG UNDERGRADUATES IN AMBROSE ALLI UNIVERSITY, EKPOMA, EDO STATE
Abstract
This study examined online television usage as an emerging trend among undergraduate students in Ambrose Alli University, Ekpoma in\r\nEdo State, Nigeria. The study interrogated how frequent undergraduate students employed online television, the relationship between\r\nonline television usages, as well as how online television encouraged or discouraged undergraduates in their academic performance. The\r\nstudy utilised the uses and gratification theory as the theoretical framework and employed survey methodology as the research design.\r\nData were analysed using Statistical Package for Social Sciences (SPSS). Findings underscored that undergraduates use online television\r\nvery frequently, as the frequent usage of online television by undergraduate students is based on the flexibility, accessibility as well as the\r\nrise of streaming platforms that allow viewers to watch content on-demand. The study also found that despite the fact that online\r\ntelevision usage among undergraduate students contribute to their academic performance, excessive usage and consumption of online\r\ntelevision poses serious challenges that may lead to distraction and poor academic performance and failure in class. The study\r\nrecommended that the university should conduct periodic surveys to track the frequency and duration of online television usage among\r\nstudents to regulate and strike a balance between academic activities and excessive usage of online television usage, as undergraduate\r\nstudents should always make sure that they focus most of their online television usage on academic purposes and activities, as this will\r\nfoster a positive relationship between learning, distraction and leisure.
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How to Cite
OMOSOTOMHE Ighiegba Samson; ALASA Ikelebe Zekeri. "ONLINE TELEVISION USAGE AS AN EMERGING TREND AMONG UNDERGRADUATES IN AMBROSE ALLI UNIVERSITY, EKPOMA, EDO STATE." DELSU Journal of Communication and Media Studies, vol. 1, no. 1, pp. XX-XX, 2026.
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- Journal: DELSU Journal of Communication and Media Studies
- ISSN: XXXX-XXXX
- Publisher: Delta State University Abraka
- Country: Nigeria
- Language: English
- Access: Open Access
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